o Key Content: Strengthening personal data autonomy and developing customized services by integrating, managing, utilizing, and providing third-party access to dispersed personal data, centered on the data subject. o Eligibility: A consortium of organizations (companies) holding personal data and data service organizations (companies) seeking to utilize such data. ※ Any national, public, local government, large, small, or medium-sized enterprises, schools, research institutes, non-profit organizations, etc. are eligible to participate. o Sectors: Finance, healthcare, consumer spending, transportation, and other sectors. ※ Four key areas: ① Finance, ② Healthcare, ③ Consumer spending, ④ Transportation. / Other areas: All other sectors excluding the key areas. o Support: Support for all costs, including the purchase of systems and equipment required to build and operate a demonstration service. o Support Scale: KRW 8 billion in total, up to KRW 1 billion per consortium, including matching funds. o Contest Period: Friday, March 19, 2021 - Tuesday, April 27, 2021, 4:00 PM o Selection Criteria: Presentation evaluation and priority negotiation projects will be selected based on the highest score, regardless of field. ※ ① In the presentation evaluation, one project will be selected per field for the four major focus areas, with a maximum of three projects per field. ② Projects with an average score below 70 will be disqualified.